The Brand Gap

Noted on March 20, 2007, in

‹ SXSW Online 10 Tips for Greater Productivity ›

This slideshow has been around a bit, but I haven't thought of it in a while. Then a friend mentioned it recently in conversation, and I decided to hunt it down. It's just as good the second time around. If you haven't seen it, take a few mintues to click through the slides. You might even want to check out Neumeier's book of the same name.

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According to author Ray Oldenburg, everybody needs a third place (besides home [1] and workplace [2]). In lieu of the local colesium, neighborhood bar or corner store, the Internet has become the third place for many people in America—a virtual hangout where conversation flourishes, friendships are made and citizens meet. Often in our pajamas.

I've been hanging out here since 1996, building web sites, making friends, and learning. This blog is my small contribution to the lively, never-ending dialogue.

Thanks for stopping by.

Kathy